Content Foundation Proposal — Popcorn Interiors
Fresh Pages Co.
March 2026
Content Proposal

The Content Foundation

A 3-month engagement to build presence, consistency, and a steady referral stream for Popcorn Interiors.

Prepared for Alejandra Ramírez
Monthly investment
SGD 1,600
per month · 3-month engagement
Dear Alejandra,

Thank you for reaching out — I have been looking forward to this conversation. When you first came across my work through Mangla almost a year ago, I had a feeling we would find a way to work together properly at some point. Here we are.

What you described resonates deeply with me: a beautifully positioned business, a founder who knows exactly what she is building, but simply no headspace to tell that story consistently right now. That is precisely what this engagement is designed to solve.

Over 3 months, I will build Popcorn Interiors a content ecosystem — one that keeps your name top of mind with past clients, attracts new eyes through search, and warms the kind of referral network that interior design businesses run on. You will show up, consistently, while you focus on your projects and your family.

This proposal outlines exactly what is included, how each month will unfold, and what you can expect at the end of our time together.

What's included

Your Content Suite

✦
Instagram — Strategy, Creation & Community
10–12 posts / month

End-to-end Instagram management, from content strategy to posting to active community engagement. Your feed will reflect the quality and character of Popcorn Interiors, consistently.

  • Monthly content strategy aligned to your projects and seasonal moments
  • 10–12 posts per month — captions, hashtags, and visual direction
  • Mix of project showcases, process content, design tips, and soft calls-to-action
  • Active community engagement: responding to comments and DMs, engaging with relevant accounts in your space
  • Monthly analytics review — what's working, what to refine
✦
Email Nurture — Past Clients & Enquiries
1–2 emails / month

A gentle, consistent presence in your clients' inboxes. This is your referral engine — staying warm with the people who already know and trust you.

  • 1–2 emails per month to your existing client and enquiry list
  • Content mix: project highlights, design tips, seasonal ideas, personal touches
  • Written in your voice — warm, considered, expert
  • Goal: when a friend asks "do you know a good interior designer?", your name is the first one that comes to mind
✦
Blog — SEO-Optimised Content
2 posts / month

Long-form content that works for you around the clock — attracting new clients who are searching for an interior designer in Singapore right now.

  • 2 blog posts per month, approximately 800–1,000 words each
  • Keyword-researched topics relevant to your services and your clients' questions
  • Positions you as an authoritative, trusted voice in Singapore interior design
  • Content compounds over time — posts from Month 1 continue generating traffic in Month 6
How it unfolds

Month by Month

1
April — Early Month
Foundation & Strategy
Strategy Brand strategy call — we will define your voice, your content pillars, and your goals for the 3 months. What does Popcorn Interiors stand for? Who are you speaking to?
Setup Project database built — all past and current projects consolidated into a working reference library I will draw from for content.
Setup Content calendar framework created — pillars, themes, posting rhythm, and email cadence agreed and documented.
Research Competitor and audience review — understanding what your ideal clients are engaging with and searching for.
—
April — Mid Month
Concepts, Approvals & First Wave
Review First content concepts presented — blog post topics and Instagram content directions for May submitted for your review and edits.
Creation Writing begins once concepts are approved — blog posts and captions drafted and refined.
Live Community engagement begins — active, consistent presence in comments and relevant conversations on Instagram from mid-April.
—
April — End of Month
Visuals & Final Sign-Off
Review Visual direction and post designs for May submitted to you for final edits and approval. Your sign-off means we are ready to publish on schedule.
Prep First email nurture drafted and ready for your review — to go out in early May.
2
May — Full Month in Flow
Publishing, Engaging & Iterating
Live Content goes live on schedule — 10–12 Instagram posts published across the month, 2 blog posts published, 1–2 emails sent to your list.
Live Community engagement continues daily — comments, DMs, and relationship-building in your niche.
Review Mid-month: concepts for June content submitted for your review and approval.
Analytics Mid-month analytics check-in — we review what is resonating, what is driving traffic, and refine accordingly. Kept short: 20–30 minutes.
3
June — Final Month & Review
Momentum, Results & Next Chapter
Live Full publishing and engagement schedule continues as in Month 2.
Analytics Mid-month analytics review — same rhythm as Month 2, with a fuller picture now that we have three months of data.
Review End-of-engagement review — a thorough look at what has been built, what is working, and a clear recommendation for how to continue. At this point, we decide together on next steps.
Handover Full content library, strategy document, and analytics summary handed to you — yours to keep regardless of what comes next.
Investment

What it Costs

Monthly Retainer
SGD 1,600
per month · for 3 months · April – June 2026
Instagram
Full management
Email Nurture
1–2× monthly
Blog
2 posts monthly